The best platform to promote your business is NOT Instagram | Pinterest Business 101

Many of us treat Pinterest as a creative playground, which is not wrong! But very few of us know the Pinterest Business feature: the most powerful social media platform that converts. Here’s a quick start!

Hi Trisha! I watched you in a digital nomad conference in Hong Kong and I regret not approaching you! I am so amazed how you scaled your travel experiences into a business. One of the things that caught my attention was the part where you talked about focusing on Pinterest instead of Instagram. Can you please give me some tips to get started on Pinterest Business? I am sick of Instagram and I am not seeing results after spending so many hours on it. Thank you for all you do and I hope to attend more of your entrepreneurship talks!

Lillie D., Jacksonville, FL
pinterest business

Hi Lillie!

Thank you for reaching out! I know how you feel, and it’s saddening that many business owners and creators spend their time on Instagram when Pinterest Business is a better platform to invest time on!

I have been on Pinterest for many years and have seen its results more than any other social media platform I am using.

On Google Analytics, you can see the traffic numbers from Pinterest coming through your site, while Instagram does not even appear in the top 5 referring third-party sites.

Do you have a website yet? If not, create a professional website or blog, whatever your niche/industry is. Pinterest efforts will not work if you don’t have a website that you want to grow.

In this article, I will share everything about how switching to Pinterest Business increased my business’s traffic and customers.

Good luck, and I hope you get started right away after reading this!

Xx,
Trisha

P.S. FREE Pinterest Business course included here!

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Pinterest business benefits all industries and niches

This is one good thing about my niche: travel photos are attractive and pretty, making content creation easy for me! I mean, who doesn’t like looking at travel photos?!

However, Pinterest Business is not limited to the travel industry. Whatever your business is, it is a powerful tool to promote your services and gain traffic.

All you have to do is to master how to create compelling pins that will make customers click your image. And make your texts big and clear!

PINTEREST BUSINESS

Some of the best-selling niches on Pinterest are, of course, recipes, health and wellness, baby products, and beauty.

We live in a world where everyone is addicted to shopping, and Pinterest’s shopping features streamline the path to purchase.

Plus, Pinterest is highly focused on images, so if you are sick of making reels that don’t convert, creating on Pinterest is easy and guarantees results.

Focusing on Pinterest Business vs Instagram

You might think I’m crazy for creating less on Instagram since I have a verified Instagram account. More often, blue checks mean high conversion rates, but this is not particularly true for everyone.

Instagram only likes content about them (i.e. how to grow on Instagram, Instagram tools, etc). They control what you see on the feed; honestly, if you are not creating content that focuses on them, they will not show it to your followers.

how do blogs make money

Many people have booked my Mexico tours and services on Pinterest more than any other social media platform. Each pin requires a link to drive traffic, which requires customers to go to your website or product.

Again, you can’t take advantage of Pinterest if you don’t have a website. But if you do, check your Google Analytics, and you will see Pinterest as a top referral for traffic and leads!

And traffic means $$$, so focusing more on getting traffic than gaining followers will give you more income. Followers are for vanity purposes and can be bought.

FREE 10-DAY COURSE

Free Pinterest Business for beginners course

A 10-day Pinterest Business course for those who have zero idea of how Pinterest can benefit your business. Go on, it’s FREE until November 1, 2023!

  

15 Benefits of Pinterest Business

Ease of reaching target demographics on Pinterest for business

As a business owner, the effectiveness of any social media platform hinges on its ability to connect you to your target demographic.

Pinterest stands out in this regard, with distinct advantages over other platforms.

Firstly, consider Pinterest’s user base, which is predominantly female, accounting for around 60% of its total users. This presents a remarkable opportunity if your business particularly appeals to women.

While women are the majority, it’s crucial to note that the male user base is growing, indicating the platform’s expanding appeal.

Moreover, millennials are significant users of Pinterest. The platform’s ability to influence this demographic’s purchasing decisions makes it a fantastic tool for businesses targeting the millennial market.

Pinterest’s unique demographic reach also extends internationally. Over half of the platform’s users are from outside the United States. This provides an excellent opportunity for businesses looking to extend their reach globally.

Perhaps the most important demographic aspect, however, is the socio-economic status of Pinterest users. A substantial portion of Pinterest users fall into the higher income brackets.

These users are often willing to spend more on products and services, increasing the average order value a business can anticipate.

Pinterest’s platform structure aids in reaching these demographics effectively. Each ‘pin’ a user saves to their board is a personal interest or aspiration statement.

This feature lets businesses tap into not just who the user is demographically but also what interests them, providing psychographic information not readily available on other platforms.

Moreover, the nature of Pinterest as a platform for discovery encourages users to engage with brands they may not have known before.

Users come to Pinterest with an exploratory mindset, ready to discover new ideas, products, and brands. This positions your business perfectly for discovery by your target demographic.

Pinterest also allows businesses to target ads by interests, keywords, location, language, device, and more. This lets you reach users most likely to be interested in your business, maximizing your return on advertising spend.

The use of group boards provides another opportunity to reach your target demographic. By contributing to or creating boards that appeal to your target audience’s interests, you can increase your visibility among users likely to be interested in your business.

Takeaway: Pinterest’s unique user demographics and its platform features designed for discovery make it a powerful tool for businesses to reach their target audience. As you deepen your understanding of these features and how to use them effectively, you can significantly improve your ability to reach your desired demographic on Pinterest.

Visual Engagement: the power of Pinterest imagery

In a digital world that thrives on visual content, Pinterest holds a significant edge over many other social media platforms due to its inherent emphasis on imagery.

At its core, Pinterest is a visual search engine that allows users to discover and share inspirational content. This strong focus on visuals presents an exciting opportunity for businesses to captivate their audience uniquely and meaningfully.

High-quality, visually compelling pins can make a significant impact on Pinterest. These pins can command attention, boost engagement, and serve as the gateway for users to find and interact with your brand.

When creating pins, it’s crucial to prioritize quality and relevancy to your audience’s interests, making sure your imagery can stand out amidst a sea of content.

Pinterest users are looking for inspirational, functional, and aesthetically pleasing content. As a business owner, your mission is to meet these needs.

Whether you’re a retailer showcasing products, a travel company inspiring getaways or a restaurant owner, visually compelling pins can evoke emotions and inspire action.

Infographics are particularly successful on Pinterest. By combining valuable information with engaging design, infographics can pack a powerful punch, attracting attention and encouraging shares.

They also offer an excellent opportunity to provide value to your audience, build your brand’s authority, and drive traffic to your website.

Moreover, Pinterest provides a unique advantage with its vertical orientation. Vertical images take up more space in a user’s feed, garnering more attention than the typical horizontal or square formats used on other social media platforms.

Remember that Pinterest is not just a platform for advertising; it’s a space for inspiration and discovery. Your visual content should aim to inspire and engage, not merely promote.

Pins that do this successfully can gain substantial organic reach, extending beyond your followers to reach new potential customers.

The strategic use of keywords and hashtags can further increase the visibility of your pins. You can improve their discoverability in Pinterest’s search results by incorporating relevant keywords into your pin titles and descriptions. Hashtags can also help categorize your content and make it more findable.

Lastly, regular and consistent pinning can boost your visibility and engagement on Pinterest. By continually providing fresh, high-quality visual content, you can stay top of mind with your audience, build your brand presence, and foster a stronger connection with your followers.

Takeaway: Pinterest’s strong emphasis on visual content, combined with the strategic use of keywords and visual elements, can help businesses create a compelling visible presence that resonates with their audience and drives engagement.

Increasing website traffic through Pinterest

One of the standout advantages of Pinterest is its ability to drive significant traffic to your business website. Unlike other social media platforms where the content’s lifespan is fleeting, pins on Pinterest can drive traffic consistently over an extended period.

Creating compelling pins that resonate with your audience is the first step in leveraging Pinterest to drive traffic. Pins should be visually engaging, offer value, and be relevant to your audience’s interests.

It’s equally important that pins link directly to the relevant page on your website, whether it’s a product page, blog post, or landing page.

Rich pins offer another excellent tool for driving traffic. These pins automatically update with information from your website, ensuring that details about your products or articles are always current.

With rich pins, users can get a sneak peek into the content they’ll find on your website, increasing their chances of clicking through.

A crucial element in using Pinterest as a traffic-driving tool is the strategic use of keywords and hashtags. As a visual search engine, Pinterest relies on keywords to show relevant content to users.

By using accurate keywords in your pin titles and descriptions, you increase your content’s discoverability, leading to more views, re-pins, and, ultimately, more traffic to your website.

Hashtags also play a crucial role in Pinterest. Unlike other platforms, where they are often used for humor or commentary, hashtags on Pinterest function similarly to a traditional search engine.

By using relevant hashtags, you can increase your content’s visibility in search results, which can boost traffic to your site.

While Pinterest can be a powerful tool for driving traffic, keeping track of your results is essential. Pinterest Analytics provides valuable insights into which pins drive the most traffic, helping you refine your strategy and focus on what works best.

Takeaway: Pinterest’s unique features and functionalities make it an effective platform for increasing website traffic. This is something that Instagram does not do.

Pinterest as a product discovery platform

One distinguishing factor that makes Pinterest particularly beneficial for business owners is its inherent nature as a discovery platform.

Users visit Pinterest with an open mind, ready to explore and discover new ideas, products, and brands. This exploratory mindset of Pinterest users creates a fertile environment for businesses to introduce their products and build brand awareness.

The unique structure of Pinterest, with its focus on visual bookmarks or ‘pins,’ allows users to discover new products that align with their interests or needs.

A user may start by searching for something specific, like ‘summer outfits,’ but in the process, they may discover your clothing brand, leading to product discovery and potential purchase.

Businesses can further enhance product discovery through Shop the Look Pins. These pins allow businesses to tag multiple products within an image, providing users with a direct link to purchase the products featured in the pin.

This feature merges the user’s discovery and shopping experiences, simplifying the buyer journey and making it more likely for discovery to result in a sale.

Promoted Pins also offer a great opportunity for product discovery. These paid advertisements appear in the user’s feed or search results, looking similar to regular pins but labeled as ‘Promoted.’

They provide a way for businesses to reach a larger audience, increase product visibility, and boost product discovery.

When considering Pinterest as a product discovery platform, it’s crucial to understand the importance of consistency and relevance.

Consistently posting high-quality, relevant pins increases your chances of appearing in user feeds and search results, facilitating product discovery.

Takeaway: Pinterest’s unique structure and user discovery-oriented mindset make it an ideal platform for product discovery. Using the platform strategically, businesses can effectively introduce their products to a broader audience and convert discovery into purchases.

Higher conversion rates: the Pinterest advantage

Among the many social media platforms, Pinterest holds a unique advantage when it comes to conversion rates. The platform’s visual nature, combined with its discovery-oriented user behavior, makes it an effective tool for converting casual browsers into buyers.

Pinterest’s users often turn to the platform for inspiration and to explore potential purchases, making them more receptive to branded content and product pins.

According to a study by Millward Brown, a whopping 87% of Pinterest users have made a purchase because of something they saw on the platform. These statistics highlight Pinterest’s power to influence shopping behavior and lead to direct conversions.

One key feature driving these high conversion rates is the platform’s Rich Pins. These pins pull additional information directly from your website, providing users with more context about the pinned product or article.

For product pins, this could include price, availability, and a direct link to the product page. The additional information not only enriches the user’s browsing experience but also simplifies their journey from discovery to purchase, thus increasing the chances of conversion.

The introduction of Buyable Pins and Shopping Ads further fuels Pinterest’s high conversion rates. These features allow users to complete their purchase without ever leaving the Pinterest platform, providing a seamless shopping experience that can significantly increase conversion rates.

Another crucial factor contributing to Pinterest’s higher conversion rates is the longevity of pins. Unlike posts on other social media platforms, which have a short lifespan, pins on Pinterest continue to drive engagement and conversions over time. This gives businesses a prolonged opportunity to convert Pinterest users into customers.

To conclude, Pinterest’s unique features and user behavior make it a platform with high conversion potential. With the right strategy, businesses can leverage this platform to convert inspiration-seeking users into actual buyers, boosting their sales and overall return on investment.

The longevity of pins: enduring visibility for businesses

The digital sphere is often marked by ephemeral content that quickly gets buried in the avalanche of new posts. However, Pinterest breaks this mold with pins that possess unique longevity.

This lasting visibility of content on Pinterest presents a significant advantage for businesses.

Unlike a tweet or a Facebook post, which typically has a lifespan of a few hours to a few days at most, a pin can remain relevant for months or even years.

As users discover and re-pin content over time, the pin continues circulating, expanding its reach and influence. This extended lifespan results in a long-term engagement and provides an enduring source of website traffic and potential leads.

Pinterest’s search functionality significantly contributes to the longevity of pins. As a visual search engine, Pinterest allows users to discover content related to their interests, regardless of when it was posted.

This means that a well-crafted pin can continue to appear in search results and user feeds long after it was initially posted, providing ongoing visibility for your business.

Another aspect contributing to pin longevity is the platform’s ‘save’ functionality. When users find a pin that resonates with them, they can save it to their board for future reference. This action keeps your content alive and in circulation, leading to continued visibility and engagement.

To maximize the longevity of your pins, it’s crucial to create high-quality, evergreen content that remains relevant over time. Incorporating strategic keywords in your pin description will also enhance its discoverability in search results, thereby extending its lifespan.

Takeaway: The enduring nature of pins on Pinterest presents a unique opportunity for your business to achieve sustained visibility and engagement.

Showcase your brand personality with Pinterest Boards

Pinterest provides a unique opportunity for businesses to showcase their brand personality and connect with their audience on a deeper level. This can be effectively achieved through the creation and curation of Pinterest boards.

Boards on Pinterest are a way to categorize and organize pins based on different themes or topics. For a business, these boards can highlight various aspects of your brand, showcase products or services, share inspiration and ideas, or provide helpful information to your audience.

You can effectively communicate your brand’s values, style, and personality by strategically creating and curating boards.

For example, a sustainable clothing brand might have boards dedicated to ‘Eco-friendly Fashion,’ ‘Sustainable Living Tips,’ and ‘DIY Clothing Repairs,’ aligning with their sustainability and conscious consumption values.

In addition to showcasing your products, boards can be used to share content that your target audience will find valuable or inspiring. This might include how-to guides, lifestyle content, or curated ideas collections.

By providing valuable and engaging content, you can build a stronger connection with your audience, foster trust, and position your brand as a go-to source of inspiration.

It’s important to remember that consistency is key when it comes to Pinterest boards. This applies not only to the visual style of your pins but also to the type of content you share.

Maintaining a consistent brand aesthetic and voice across all your boards can enhance brand recognition and affinity.

Furthermore, regularly updating your boards with fresh pins is crucial for maintaining engagement and visibility on the platform.

New pins keep your boards relevant and increase the chances of more people seeing and sharing your content.

Takeaway: Pinterest boards offer a powerful way for your business to express their brand personality, engage their target audience, and build a strong brand presence on the platform.

Boosting reach with Pinterest’s Group Boards

Pinterest’s group boards offer a unique way to amplify your content reach and engage with a larger community. A group board is a shared board where multiple users can add pins.

Joining these boards or creating your own can be a powerful strategy to extend your brand’s visibility on Pinterest.

Group boards allow businesses to tap into already established communities related to their industry or niche. By joining these boards and contributing valuable, relevant content, you can gain exposure to a larger audience that may not be part of your existing follower base.

This increased visibility can boost your brand awareness, drive more traffic to your website, and enhance the discoverability of your products or services.

Creating your own group board and inviting other Pinterest users to contribute can also be a highly effective strategy.

By fostering a community around your brand, you can engage your followers more deeply, encourage user-generated content, and build stronger relationships with your audience.

A group board centered around your brand’s values or related topics can serve as a hub of inspiration and discussion, keeping your brand in mind among participants.

However, it’s essential to ensure that the content you share on group boards is high-quality, relevant, and provides value to the board’s audience. Overly promotional content may be less well-received and could lead to a loss of trust in your brand.

Also, the maintenance of group boards should not be overlooked. Regularly monitoring the pins being added to your group board and engaging with contributors can help maintain a high content standard and foster a sense of community.

Takeaway: Pinterest’s group boards provide a unique opportunity for your business to extend its reach and foster community engagement.

Leveraging Pinterest Analytics for business growth

Harnessing the power of Pinterest for business growth involves more than just creating attractive pins and boards. It’s equally crucial to understand the performance of your content and refine your strategy based on data. That’s where Pinterest Analytics comes in.

Pinterest Analytics provides valuable insights into the performance of your pins and boards, allowing you to understand what resonates with your audience. These insights include the number of views and saves your pins are getting, the amount of traffic driven to your website, and demographic information about your audience.

Understanding which pins and boards are most popular can guide your content strategy. For instance, if pins related to a specific product or topic are performing well, it might be worth creating more similar content or developing related products or services. Similarly, understanding the demographic makeup of your audience can inform your marketing messaging and targeting.

Beyond your own content, Pinterest Analytics also provides insights into broader trends on the platform. This includes the most popular categories and interests among your followers, providing a glimpse into their preferences and potential areas to explore with your content.

Pinterest Analytics can also measure the success of your paid advertising efforts on the platform. By tracking metrics like impressions, clicks, and conversions for your Promoted Pins, you can determine the return on investment of your ads and optimize them for better performance.

Regularly reviewing and acting upon these insights can help you continuously refine your Pinterest strategy, aligning your content with your audience’s interests and needs, and ultimately driving more engagement, traffic, and conversions.

Takeaway: Pinterest Analytics is a powerful tool for understanding your audience and optimizing your Pinterest marketing efforts. Leveraging this data can significantly enhance the effectiveness of your strategy and contribute to your business growth.

Enhancing your Pinterest SEO for greater visibility

While Pinterest is indeed a social media platform, it functions more like a visual search engine. This makes Search Engine Optimization (SEO) a vital part of your Pinterest strategy. Properly optimized pins can enhance visibility, attract a wider audience, and drive more traffic to your website.

The first step towards optimizing your Pinterest SEO is understanding your target audience and the keywords they might use to search for content related to your business. Conducting keyword research can help you identify these keywords and understand the search trends on Pinterest.

Once you have identified relevant keywords, incorporate them into your pin titles and descriptions. Using descriptive, keyword-rich text can enhance the discoverability of your pins in Pinterest’s search results.

However, it’s crucial to maintain a natural, engaging tone in your descriptions, as keyword stuffing can make your content less appealing to users.

Your profile and board names and descriptions also influence Pinterest SEO. Optimizing these elements with relevant keywords can increase the overall visibility of your profile and content on the platform.

Furthermore, using categories and tags appropriately can help Pinterest better understand and categorize your content, enhancing its visibility in relevant search results.

Another factor that can impact your Pinterest SEO is the quality and relevance of your pins. Pinterest prioritizes high-quality, relevant content in its search results.

Therefore, ensuring your pins are visually appealing, valuable, and relevant to your audience can boost your SEO.

Also, remember to link your pins back to your website. Not only does this drive traffic, but Pinterest also considers the quality of the linked website in its ranking algorithm.

Takeaway: Implementing effective Pinterest SEO practices can significantly enhance the visibility of your content on the platform.

Utilizing promoted pins for greater business exposure

Promoted Pins are Pinterest’s paid advertising option, allowing businesses to reach a larger audience and boost their visibility on the platform.

Like regular pins, Promoted Pins blend naturally into the user’s feed but have a wider reach, making them an effective tool for businesses to extend their exposure.

Promoted Pins function based on a bidding system. Businesses set a budget and bid for their pins to be shown to their target audience.

These pins can be targeted based on various factors, including demographic characteristics, interests, and keywords, allowing businesses to reach a highly relevant audience.

One of the major advantages of Promoted Pins is their sustained impact. Unlike other platforms where paid content disappears once the campaign ends, Promoted Pins turn into regular Pins after the promotion period.

This means they continue circulating on the platform, providing ongoing organic reach.

Moreover, Promoted Pins provide detailed analytics, allowing businesses to track the performance of their ads.

This includes insights such as impressions, engagements, clicks, and conversions, enabling businesses to measure the effectiveness of their ads and adjust their strategy accordingly.

Promoted Pins come in different formats, including static pins, video pins, carousel pins, and shopping pins, providing businesses with the flexibility to choose the format that best aligns with their goals.

For instance, video pins can be an excellent choice for storytelling or showcasing a product in action. In contrast, shopping pins can simplify the buying journey by linking directly to the product page.

To make the most of Promoted Pins, creating high-quality, engaging content that resonates with your target audience is crucial. Pins that provide value, inspire, or solve a problem are more likely to attract engagement and drive results.

Takeaway: Promoted Pins offer businesses a powerful way to amplify their reach, increase engagement, and drive results on Pinterest Business.

Pinterest’s shopping features: streamlining the path to purchase

In recent years, Pinterest has introduced several shopping features that simplify the path from discovery to purchase, making it a more valuable platform for businesses.

These features, including Shop the Look pins, Product Pins, and Shopping Ads, provide users with seamless shopping experiences, driving higher conversion rates and business sales.

Shop the Look pins allow businesses to tag individual products within an image, creating shoppable posts.

When users click on these tags, they are directed to the product page on your website, where they can purchase. This feature helps bridge the gap between inspiration and purchase, streamlining the buyer journey.

Product Pins give users real-time pricing, availability, and where to buy your products. These pins pull information directly from your website, ensuring users see the most accurate product information.

Like Shop the Look pins, clicking on a Product Pin directs users to your website, enabling a smooth transition from discovery to purchase.

Shopping Ads, a type of Promoted Pin, allow businesses to create ads for their Product Pins automatically. This feature provides businesses with an effective way to reach more potential customers and drive more sales.

In addition to these shopping features, Pinterest has also introduced a dedicated Shop tab on business profiles. This tab showcases a business’s shoppable pins in one place, making it easy for users to browse and shop products directly from your profile.

These shopping features and the platform’s discovery nature, make Pinterest a powerful platform for driving ecommerce sales.

Takeaway: Pinterest’s shopping features present an excellent opportunity for you to streamline the path to purchase and enhance their sales. By integrating these features into your Pinterest strategy, you can leverage the platform’s potential for ecommerce success.

Leveraging user-generated content on Pinterest

User-generated content (UGC) refers to any form of content, like images, videos, text, and reviews, that has been posted by users on online platforms. On Pinterest, leveraging UGC can be a powerful way for businesses to build authenticity, foster community, and boost engagement.

UGC is especially beneficial on a platform like Pinterest because it provides real-life examples of products or services being used, which can greatly influence purchasing decisions. Seeing others use or recommend a product can instill trust and encourage potential customers to make a purchase.

Businesses can encourage UGC by creating campaigns or contests that prompt users to share their experiences with their products or services. For instance, a business could ask customers to share a pin of them using the product in a creative way or create a board dedicated to a specific theme related to the brand. Such campaigns not only generate content but also boost engagement and visibility.

UGC can be reshared on your business’s own Pinterest boards, providing authentic and diverse content for your followers. Before resharing, it’s crucial to obtain proper permissions from the original poster to respect copyright and user rights.

Brands can also collaborate with influencers or creators whose content aligns with their brand values. This type of UGC can reach a wider audience, increase brand awareness, and drive engagement and sales.

Furthermore, featuring UGC on your website or other marketing channels can create a cohesive cross-channel experience that amplifies the impact of this content.

Takeaway: User-generated content on Pinterest can enhance authenticity, engagement, and trust in your brand. By encouraging and strategically leveraging UGC, you can foster a stronger connection with your audience and drive your Pinterest marketing success.

Incorporating Pinterest into a holistic social media strategy

While Pinterest offers numerous benefits for businesses, it’s essential to understand that it should not be used in isolation. Instead, it should be incorporated into a broader, holistic social media strategy encompassing multiple platforms.

One key aspect of a holistic social media strategy is cross-platform promotion. You can leverage your presence on other platforms, such as Instagram, Facebook, or Twitter, to drive followers to your Pinterest account and vice versa.

Cross-promotion maximises your reach and provides a consistent brand experience across platforms.

Another way to incorporate Pinterest into your social media strategy is by aligning your content themes across platforms.

For example, if you’re launching a new product or running a marketing campaign, ensure it’s represented across all your social channels, including Pinterest. This strategy provides a cohesive brand message and enhances visibility.

While consistency is crucial, remember that each platform has unique features and user behaviors. So, tailor your content and approach to suit each platform’s characteristics.

For instance, while short-form videos might work well on TikTok or Instagram, Pinterest users often look for detailed, informative content, making long-form blog posts or guide a better fit.

It’s also essential to monitor analytics across platforms. Insights from one platform can inform your strategies on others.

For example, if a particular type of content performs well on Pinterest, consider adapting it for other platforms.

Lastly, ensure you maintain an active and engaged presence across all platforms. Regularly posting and engaging with your audience can build strong relationships and boost brand loyalty.

Takeaway: Integrating Pinterest into a holistic social media strategy can enhance brand consistency, reach, and engagement. By leveraging the unique features of each platform and aligning your strategies, you can maximize the effectiveness of your overall social media marketing efforts.

Beyond Pins: exploring other Pinterest Business features

While pins and boards are the primary features of Pinterest, the platform offers several additional tools businesses can leverage to enhance their Pinterest marketing.

One such feature is the Pinterest Trends tool. This tool provides insights into the top search terms over time, allowing businesses to understand what’s trending among Pinterest users.

You can increase your content’s relevancy and visibility on the platform by aligning your content with these trends.

Pinterest also offers a variety of tools for website owners, such as the Save button and Pinterest Tag. When added to your website, the Save button allows visitors to save your content directly to their Pinterest boards.

On the other hand, the Pinterest Tag is a piece of code added to your website that tracks users’ actions after viewing your Promoted Pins. Both tools can provide valuable insights and enhance the effectiveness of your Pinterest marketing.

Pinterest also offers a feature called ‘Shop the look’ that makes it possible to tag products in a pin, making them directly shoppable from the platform. This can significantly simplify the buying process for customers and increase sales for businesses.

Furthermore, Pinterest offers a variety of ad formats beyond Promoted Pins, including One-tap Pins, Video Pins, and Carousel Pins. Each format has its own unique advantages and can be leveraged depending on your marketing goals.

Takeaway: Pinterest offers a business hub with resources, tips, and success stories to help businesses make the most of the platform. The hub also provides updates on new features and tools, informing businesses about the latest Pinterest marketing opportunities.

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