Luxury Hotels for Millennials

The Luxury Hotels Industry has a millennial problem they need to address

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In my blogging career/life, I worked with a lot of luxury hotels that more often than not, I always managed to build good relationships with. I give them a few tips about their social media and how to improve their services to be enticing to millennial travelers but here’s what I never told them:

Millennials don’t care about the price. They will save their hard-earned money to get a good vacation and be comfortable. “Stop promoting your cheap prices!” I always tell them. Believe me, none of us cares. Sure, we still think about the price when planning our travels but what you give us in return is more important to us. Ask your niece/nephew who’s a millennial: if you were to spend $10 per night in a hotel that doesn’t have hot water, no free towels, has a shitty receptionist who doesn’t even care, I am sure they will tell you they’d rather spend $25 just to get quality service.

The hotel scene has evolved and while you think that most of us prefer to stay in hostels (I seriously can stay in any accommodation), millennials are slowly diverting their attention to comfort vacations.

On the Internet, you all categorise your properties to luxury hotels and I think it’s time to put a stop in how we define luxury. Luxury is happiness. Like travel, luxury is a privilege, not a necessity! Our privilige is being able to travel whenever we want (with the money that we saved for months) and being happy with the result of that vacation. We want you to give us that.

Remember that the percentage of millennial travelers are higher than ever this year because of the new innovations the travel industry taught us. We are smarter, braver and best of all, we want comfort.

If you are still confused with your marketing directions, here’s a few pointers that can help:

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High speed Internet

Sorry, but Internet speed will make or break your business. That thing that millennials say they want to do social media detox while on vacation? It’s not true! This is the Internet age – nobody wants to shut down their social media most especially when they’re traveling!

Sharing pictures, Whatsapping family and friends, snapping every second of the day, doing a full life report on Facebook – that’s what young people do. We have to accept and deal with it. Most of us even earn a living from the world wide web so you need to think about that. We need it. We crave for it. If you still have the shittiest Internet connection in the face of the planet, it’s time for an upgrade. I’m sure a few more bucks won’t be too much for you. Just do it. Take the highest Internet plan if you must. BUT DO IT. It matters. A positive review is the result of good Internet. After all, how are they going to leave a review if you’re Internet connection sucks? Think about it.

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A younger common area

Again, I am really sorry but most luxury hotels have lobbies that look like it’s Grandma and Grandpa’s golden wedding anniversary. You are only focusing on the amenities as a common area for young people. Sometimes you go even younger by putting play pens like those of McDonald’s but what about millennial travelers? You have a place for everyone but not us. How are we even to enjoy the price we paid (which, by the way, was very hard to save and yet we did it) if you keep making us feel we are out of place? Like we don’t belong?

Think small indoor sports like table tennis, a basketball arcade (boys love this!), a computer area where we can get to meet people our age, a rooftop, events, etc – don’t all these sound fun?

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Hire non-judgmental staff. Or better yet, train them.

Picture this: a 23-year old dude reserved a 4-nights stay in your property and arrives wearing a boardshorts, shirt and slippers. Your security guard tells him, “this property is only for clients,” then he has to show a paper for proof that he has a reservation. He comes to the receptionist and she seemed to be not paying attention and made him wait for 5 minutes just and pretends she didn’t notice him. She looks down to him when he showed a proof of his reservation.

I’ve been in this situation a lot of times. In one of the hotels in Tel Aviv, they even asked if I was a chambermaid just because they keep looking down to my fellow Filipinos but little did they know I am a guest in the luxury hotel. I mean, seriously? Why do we always have to judge people (especially young ones entering ‘luxury’ hotels) as rowdy and penniless? I know this has something to do with safety precautions but if people come in suits and ties, they will never be stopped or questioned, right?

Hire your staff to be polite to everyone, to anyone, even to housekeepers and security guards. I am born in a middle-class family, with housekeepers and all that shenanigan (my mother was a single parent, she needed help) but I was raised not to look down at what other people do. I always make sure I greet everyone and be polite to anyone, young and old, suits or board shorts alike.

Improve the way you train your staff because this is the value that we want to pay for. Believe me, we will pay anything for good service and receiving that ‘homey’ feel.

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Millennial price tag

I know I told you we don’t care about the price but wouldn’t it be nice if you’ll have offers and promos that will fit a millennial traveler’s budget? Luxury hotels have this stature of being unreachable and not friendly. I’ve been to a lot of luxury hotels that scream “we are elite” just upon seeing the facade of the building. Yes, of course, luxury is a privilege (again). But if you keep targeting the biggest population of travelers today (millennials), why not become creative and explorative with your price tags?

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Additionally, you can also explore the possibility of working with travel bloggers. Millennials love them and will believe them no matter what! Open your doors to non-traditional advertising.

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What are you looking for when staying in luxury hotels? 

Does service matter? Price? Location? Leave your thoughts on the comment box below to start a conversation!

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Trisha is one of those people who left their comfortable life to travel the world and learn about life. Her style is to stay in one place she likes for 3 months (or more) to know what it feels like to eat, cook, speak, and sleep in another culture that isn’t hers. She'd like to believe she's not traditionally traveling but she just chooses to be somewhere else all the time. In no particular order, her favorite cities in the world are Barcelona, Buenos Aires, Hong Kong, Mexico City, and Tel Aviv.

Comments

  • May 14, 2017

    This as a really fascinating read and not something I had though about before- how a millennial would approach luxury accommodation. I think you made some excellent points, but my favorite was the idea of a common area or lobby designed with millennials in mind. The lobbies “that look like it’s Grandma and Grandpa’s golden wedding anniversary” made me laugh, because it’s so true!

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  • Indrani
    May 14, 2017

    Congrats on your win! Good that you have a niche for luxury for your blog. Mine is a random mix of all places hotels food and all related to travel. 🙂
    I get that when you say that hotel staff looks down on casually dressed customers. They forget that they are not the owners but mere employees.

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  • May 15, 2017

    I look for hotels that feel approachable and friendly, even for luxury hotels. It’s more important to me that the experience feels authentic, rather than forced. But I do agree with you that high speed internet is a must. Gotta stay connected, you know!

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  • May 15, 2017

    I agree 100% on luxury hotels needing to improve common areas. I’ve been to too many hotels that have common areas that look more like an old country club, with stiff, uncomfortable furniture and dated decor. Having a more comfortable area, with maybe a fun wine bar, or activities throughout the day, makes people want to spend more time (and more money!) in the common areas. It just makes sense!

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  • May 15, 2017

    “Luxury is happiness” – so true! And all your pointers are solid…though most are catching up on the internet, unless the experience itself is meant to be away-from-the-world, yet much needs to be done for others. The industry is evolving and I hope it evolves to include all millennials as well…

    p.s. congratulations on winning that big award! 🙂

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  • May 15, 2017

    THANK YOU FOR THIS!!! Hahah as a successful millennial couple, my boyfriend and I actually have decent money, but we dress like we’re always ready for the beach (he’s Australian) and I’m always in comfy flat shoes or ready to hike a mountain and I hate makeup and doing my hair. I can not tell you how many times we go to check in and get the once over with the eye and comments about how we won’t be able to go to their bar dressed like this, or we sure we’re at the right hotel… and I’m luck FU I’M GIVING YOU MONEY!!! hahah sorry you hit a sore spot. I wasn’t sure anyone else noticed it, so I hope the hotels read this and start the change the way they do business.

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  • May 16, 2017

    How times have changed. I’m glad that Millennials are able to afford luxury and comfort when they travel. You are the beacons for the Gen X’s coming up. I hope the hotels pay attention.

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  • Holly
    May 16, 2017

    I look for nice but still affordable. I know plenty who don’t care about the lack of amenities as long as the price is right. Free wifi is important anywhere.

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  • May 17, 2017

    Congratulations, most deserving.

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  • Megan Jerrard
    May 17, 2017

    Great post – especially on hiring or training staff not to be judgmental – I find we’re living in an age where millennials have a much higher disposable income now than previous generations, and they’re willing to pay for quality. But we’re a lot more casual in our attitudes and appearance, so this is definitely an area which needs to be recognized by those hotels who perhaps expect an upper class appearence.

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  • May 17, 2017

    I Love a good modern hotel but that’s just me. I like clean lines, off center art hangings and sweet tasting drink. I like your tips but I tend to go with an Airbnb. I still tend to chooses hip modern Airbnb’s. Amenities are cool but wifi is very important to me. I definately don’t think that because a person dresses like a surfer they should be disrespected but not everyone who travels is a Millennial. There are plenty of different choices of accommodation for everyone…

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  • Dee
    May 24, 2017

    Great points. Most didn’t really occur to me before, but they make perfect sense.

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  • May 26, 2017

    Nice Read. Congratulations, well deserved.

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  • June 7, 2017

    Even though I’m not a millennial, I can completely appreciate your recommendations. In this day and age, I definitely don’t want to stay at a place that doesn’t have high-speed Internet and that looks like my grandparents’ house. Great advice! Love your blog!

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P.S. I'm On My Way is a blog by Trisha Velarmino. She didn't
quit her job to travel the world. She made a job out of traveling and you can do it, too.