On working with online influencers: what Tourism Boards all over the world can learn from Indonesia
In 2015, the Ministry of Tourism of Indonesia woke up with the brightest idea: "What if we try working with online influencers?" The question was triggered by the results they were not getting from investing money in third party advertisers. When they put a Wonderful Indonesia
Every one of us is an online influencer
I was working in one of my favourite cafes in Tel Aviv when a man sitting next to my desk started talking: "Look around. This place is full of people on their computers. It seems like Israel has really advanced itself in the location independence scene." "Yeah,
You won’t actually like how Israel responds to media people, journalists, bloggers and influencers
When the travel blogging community learned I am using Israel as my base, I became the go-to person with all things Israel. Every day, I have a message in my inbox complaining about the absurdity of responses travel bloggers receive from Israeli hotels, tour companies or anything
An open letter to advertisers who don’t appreciate our hard work
bDear advertisers, partners, companies, etc. The moment I receive an e-mail from you and you don't address me with my name, your message automatically goes to trash no matter which travel company you are representing. Isn't this basic courtesy? To at least read something about me? Why
